Agencies.

We deliver qualified new business opportunities to agencies.

Our unique model ensures that we are the only new business consultancy that actually understands what brand marketers want. This brand insight means our new business services are always ahead of the curve.

Lead Generation

Agencies use our lead generation service to help them achieve the following…

  • Qualified new business meetings with prospects
  • Briefs & RFI/Ps from relevant clients
  • Pitch opportunities
  • A healthy pipeline of potential clients
  • Obtain prospects to your own events

If needed, we can initially work with an agency to help define a clear proposition and new business strategy. We are firm believers in a content driven lead generation approach and as such can help you create this content.

 

We then piece together a new business programme made up of content led outbound campaigns, bespoke prospecting events and insight led approaches.

The team we provide you with will be following up these campaigns, engaging with traction, building relationships with cold prospects, driving prospects to your events and securing new business meetings and opportunities.

PR

Acuity, our sister PR agency, provides expert communications strategy, helping you to connect with your audiences by understanding the content they read and the channels they use.

Acuity’s services are built on a dual approach of targeting key media in specific industries – think the likes of Retail Week and The Grocer – and profile-raising activity in trade and national titles.

This blend of ‘sanity and vanity’ PR is perfect for helping drive your prospects through the sales funnel, linking directly with your new business activities to keep your news and views front of mind.

If you are interested in our PR offering please call Ian McCawley on 0207 042 2900 or visit their website below.

'Meet The Brand' Events

These events offer the chance to meet decision makers that are in the market for new agencies. Each event has a theme that is aligned with current trends and client needs. They address all the major channels, disciplines and issues facing marketers.

Each attending brand supplies Ingenuity with a brief outlining their current challenges and requirements. These briefs get sent to the attending agencies prior to the event, giving you the opportunity to tailor thoughts around their challenges and get straight down to business in your meetings.

On the day, you will have 1-to-1 chemistry sessions with each of the brands in a private meeting room to introduce your agency.

To find out which of our events could be right for your business see our calendar below and then contact us for more details.

Content Creation

Relevant and engaging content is proven to increase the traction your new business activity achieves and most new business consultancies have the brand insight and creativity to produce it. Ingenuity does and offers a comprehensive content creation service.

Whether its collating existing copy and insight to create a cutting-edge report, providing a full report based on commissioned research or managing a content distribution strategy, our flexible model does two things. It can take the pressure of your in house team or, if you are outsourcing your new business to us, offer our team engaging material to get traction with your target prospects.

Given our unique understanding of brands business challenges and pain points, the content we produce is always relevant to the prospects we are targeting. Here are some of the typical areas we help agencies develop content in…

  • Research Findings
  • Thought leadership & White Papers
  • Opinion Pieces
  • Blogs & Social Campaigns
  • Case studies
  • Video

To talk to us about creating new business content for your agency, please get in touch.

Ingenuity Insight Club

We’ve worked with agencies for long enough to know that keeping up to date with the latest news, views, trends and predictions can sometimes be only but a dream to the time-poor amongst us.

So we built a dedicated team of intelligent people to sort the wheat from the chaff and bring the insights that really matter to you and your agency.

As well as saving you time and effort, it saves you the cost of numerous subscriptions and gives you our industry views too.

 

The Daily Insight (daily, 2-4mins to read) – Which brand is moving into new territories? What are marketers saying on Twitter? Which brands are looking to pitch? This is a hub for all things brand, to make you look better-informed.

Movers & Shakers (weekly, 4-6mins to read) – Which brands have just employed a new decision maker? Who are ‘ones to watch’ because they’re hiring? This is a who’s who’ of the brand world, so you’re a step ahead of your competitors.

Trends Report (monthly, 10-12mins to read) – How is etail challenging the high street? What is luxury’s next big thing? Our Trends report tracks the latest research studies to keep you in the know around sector news.

Sector Reports (quarterly, takes 15-20mins to read) – Want to know the latest innovations and trends in a particular sector? Our reports are designed to bring you up to speed and make you an instant expert.

Bespoke Reports (commissioned upon request) – We’re an inquisitive bunch – if you want to learn more about an area or sector, we’ll set our team on its trail in search of valuable info.

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