We deliver qualified new business opportunities to agencies.
Our unique model ensures that we are the only agency new business consultancy that actually understands what brand marketers want. This brand insight means our new business services are always ahead of the curve.
Agencies use our lead generation service to help them achieve the following…
- Qualified new business meetings with prospects
- Briefs & RFI/Ps from relevant clients
- Pitch opportunities
- A healthy pipeline of potential clients
- Obtain prospects to your own events
If needed, we can initially work with an agency to help define a clear proposition and new business strategy. We are firm believers in a content driven lead generation approach and as such can help you create this content.
We then piece together a new business programme made up of content led outbound campaigns, bespoke prospecting events and insight led approaches.
The team we provide you with will be following up these campaigns, engaging with traction, building relationships with cold prospects, driving prospects to your events and securing new business meetings and opportunities.
Ingenuity are the best lead generation agency I have worked with. They are smart, quickly understand your agency positioning and hit the ground running to achieve quality meetings with senior prospective clients
We’ve worked with Ingenuity for a number of years using them for outbound lead generation support and also working with them as an intermediary. Put simply, they do what they do when they say they’re going to do it, they make things happen and deliver great opportunities time after time.
Ingenuity provides a crucial plank of our new business strategy. They do really effective lead generation work for us, focusing on quality over quantity. They also advise us on shaping our marketing and service offering to take advantage of what clients are really looking for, and this benefits us enormously.
Acuity, our sister PR agency, provides expert communications strategy, helping you to connect with your audiences by understanding the content they read and the channels they use.
Acuity’s services are built on a dual approach of targeting key media in specific industries – think the likes of Retail Week and The Grocer – and profile-raising activity in trade and national titles.
This blend of ‘sanity and vanity’ PR is perfect for helping drive your prospects through the sales funnel, linking directly with your new business activities to keep your news and views front of mind.
Acuity handled media relations and copywriting projects for us. I’ve been impressed with their approach and quality of the work, resulting in high-profile articles in the Evening Standard, The Metro and marketing trade media. It’s important for us to be in these titles as a growing company looking to win a bigger share of a competitive market.
If agencies out there are looking for a great PR agency to raise their profile, then I couldn’t recommend Acuity PR highly enough. Well networked, super professional and great partners to work with.
Acuity PR has been a great asset to us as we’ve looked to expand our reach and awareness. Their work has proven that PR can genuinely be a legitimate part of the sales funnel. We’re really impressed with their attention to detail, level of copywriting and media relations, and would happily recommend Acuity to agencies across the UK
If you are interested in our PR offering please call Ian McCawley on 0207 042 2900 or visit their website below.
'Meet The Brand' Events
These events offer the chance to meet decision makers that are in the market for new agencies. Each event has a theme that is aligned with current trends and client needs. They address all the major channels, disciplines and issues facing marketers.
Each attending brand supplies Ingenuity with a brief outlining their current challenges and requirements. These briefs get sent to the attending agencies prior to the event, giving you the opportunity to tailor thoughts around their challenges and get straight down to business in your meetings.
On the day, you will have 1-to-1 chemistry sessions with each of the brands in a private meeting room to introduce your agency.
Ingenuity events are one of the most successful business development tools for us at Pd3. As a small, growing agency it is really valuable for us to be able to meet so many new potential clients in one afternoon as we are all so busy. Ingenuity do a great job of making sure that the clients who attend have real business challenges to chat about, and we’ve won a new piece of business at every event we’ve attended.
The Ingenuity events are an extremely effective way to win new business. We have attended regularly and consistently won work from new clients.
The client attendees are well qualified and have a real desire to engage with new agencies. The Ingenuity events have been an integral part of our aggressive growth strategy over the past few years.
We went to our first Ingenuity session at the tail end of 2015. A fantastic and energetic experience, exactly what it says on the tin. We met with 15 brands, all good names that we'd love as clients and it was great to get through that many meetings in a single day. Following on from the day, we've secured one account and in talks with 3 others. We'll certainly be going to the next one, thanks again to the team for running such an effective and illustrious day.
As a small independent data-led marketing agency, we have come to rely on Ingenuity's speed dating events for our high value new business wins. The format works extremely well, driving our recall rate up to 75%. The briefs themselves are also valuable to track brand marketers’ key challenges. Ingenuity are also fantastic at smoothing introductions and always make every event of value to us. We look forward to many more Ingenuity events.
Hunterlodge has used a multitude of different ingenuity events as one of its core methods to building its sales pipeline. More importantly as the quality of meetings and contacts are so high we enjoy moving those opportunities through the pipeline and turning them into long term clients. One of those clients has now been with us for over four years, so just that one client has covered the cost of attending all the forums attended to date.
To find out which of our events could be right for your business see our 2018 calendar below and then contact us for more details.
Relevant and engaging content is proven to increase the traction your new business activity achieves and most new business consultancies have the brand insight and creativity to produce it. Ingenuity does and offers a comprehensive content creation service.
Whether its collating existing copy and insight to create a cutting-edge report, providing a full report based on commissioned research or managing a content distribution strategy, our flexible model does two things. It can take the pressure of your in house team or, if you are outsourcing your new business to us, offer our team engaging material to get traction with your target prospects.
Given our unique understanding of brands business challenges and pain points, the content we produce is always relevant to the prospects we are targeting. Here are some of the typical areas we help agencies develop content in…
- Research Findings
- Thought leadership & White Papers
- Opinion Pieces
- Blogs & Social Campaigns
- Case studies
To talk to us about creating new business content for your agency, please get in touch.
Ingenuity Insight Club
We’ve worked with agencies for long enough to know that keeping up to date with the latest news, views, trends and predictions can sometimes be only but a dream to the time-poor amongst us.
So we built a dedicated team of intelligent people to sort the wheat from the chaff and bring the insights that really matter to you and your agency.
As well as saving you time and effort, it saves you the cost of numerous subscriptions and gives you our industry views too.
The Daily Insight (daily, 2-4mins to read) – Which brand is moving into new territories? What are marketers saying on Twitter? Which brands are looking to pitch? This is a hub for all things brand, to make you look better-informed.
Movers & Shakers (weekly, 4-6mins to read) – Which brands have just employed a new decision maker? Who are ‘ones to watch’ because they’re hiring? This is a who’s who’ of the brand world, so you’re a step ahead of your competitors.
Trends Report (monthly, 10-12mins to read) – How is etail challenging the high street? What is luxury’s next big thing? Our Trends report tracks the latest research studies to keep you in the know around sector news.
Sector Reports (quarterly, takes 15-20mins to read) – Want to know the latest innovations and trends in a particular sector? Our reports are designed to bring you up to speed and make you an instant expert.
Bespoke Reports (commissioned upon request) – We’re an inquisitive bunch – if you want to learn more about an area or sector, we’ll set our team on its trail in search of valuable info.