News & Views.
Inspiration, observation and insight from the best and brightest at Ingenuity.
Our blog discusses the challenges we see everyday and the solutions to solve them.
Brand partnerships at the forefront of print vs digital
Inspiration, observation and insight from the best and brightest at Ingenuity. Our blog discusses the challenges we see everyday and the solutions to solve them. First resource for all things new and developing in the marketing world. Categories: All, Industry Insight, Skills Sharing, Industry Opportunities + Results, Meet the Team, For Agencies, For Brands
Brand Partnerships: five things to look out for in 2018
Brand Partnership models are developing at speed as more brands realise the true impact they can have on ambitious growth targets. In 2017, partnerships became a respected element of the marketing mix.
With the General Data Protection Regulation (GDPR) coming into force on 25th May 2018 all businesses and organisations that hold personal data are required to look at how they obtain and process that data to ensure they meet the required standards.
Meet the Team: Mindi Chahal, Content Editor
This week we meet Mindi Chahal for, Content Editor within our PR team at Ingenuity
Top 5 social content trends for 2018
Our first event of 2018 is focussed on pairing brands with agencies who can help them succeed with their social media marketing and ensure they’re making the most of this lucrative channel. Ahead of this event, we’ve taken a look at the top five trends that have been predicted by experts in the industry for smashing social media next year.
Calling All Grads: We Want You!
Calling all ambitious, bright and entrepreneurial grads who want to immerse themselves in a world of marketing agencies, brands, events and business development. Apply within.
Is Voice Search Killing the Keyboard?
Globally, the adoption of voice-powered smart speakers is taking off. A report by Juniper Research says that smart devices like the Amazon Echo, Google Home and Sonos One will be installed in a majority (55%) of US households by the year 2022.
Meet the team: Dom Glenn, Business Director
This week we meet Dom Glenn, Business Director on the lead generation side of the team. He has seen the business grow from 15 to 40+ in his six years and we’re sure has many good stories to share (and some he should keep to himself)!
What are your key CRM challenges?
One half of our event on December 6th at Stamford Bridge is for brands to meet and question the agencies that are shaping the future of CRM and Data. What are the key questions that you’d want answering?
Ingenuity Meets: Leon Restaurants Community Manager
We caught up with Emin Cheese, Community Manager of Leon Restaurants, at our Digital 360 event last month.
Are bricks-and-mortar stores the next step for online retail?
Consumers now have the power to browse, compare prices, and order through online channels but do physical stores hold the key to their continued success?
Matchmaking and building relationships has been one of our specialities since we began and we’re delighted to announce a new partnership to add to our list.
Meet the team: Hugo Bennett, Senior Account Manager
This week we chat to our newest Account Manager in the Lead Generation team, Hugo Bennett, who joined us a few months ago from Simbiotik.
PR & Content Demystified
There has been plenty of talk in the past few years about the difference between PR & Content and where the true value lies in both. In our latest blog, we look at the meaning of both and how they should be used as part of your wider marketing strategy.
Meet the Team: Molly Elvin, Account Manager
This week we meet Molly Elvin, Account Manager for both the Brand Partnerships and Lead Generation teams.
Brand Licensing - A new opportunity for brands
Our Head of brand Partnerships discusses the clear synergy between his area of expertise and the licensing discipline, and what he learnt from Brand Licensing Europe 2017.
The most important things to consider when building a brand partnership
As the effort to build a following of consumers gets harder, loyalty and access is something that brands consistently need to build. Brand partnerships are the perfect way to do this.
Ingenuity Meets: De'Longhi's Group Head of Digital Marketing
We chat to De’Longhi’s Group Head of Digital Marketing at our connect shopper event last month about how he works with agencies, and how best to approach him as an agency.
Should voice search affect your digital strategies?
It is becoming increasingly clear that brands wishing to offer their products via voice search as well as traditional search need to think seriously about their strategies. There are so many options for brands to improve the search capabilities to offer their users a better experience that it can be difficult to prioritise, especially with the increasing number of channels that need to be considered. How can agencies help brands solve this issue?
How can social media affect consumer trust?
The release of training guidelines given to Facebook’s content moderators earlier this year, brought further into question the effect social media has on our trust in media and news. If the social media firm, which is effectively the largest media company in the world, can control what we see, what they deem ‘fake’ or real’ and what is considered suitable or not, how can we trust the information we are shown?
Let’s Raise a Glass (or two) to the Sober Scene
With Sober October just around the corner, and Dry January increasing in popularity, having a cheeky pint, or glass of wine – or three, during the week and getting merry at the weekend could become a thing of the past.
Meet The Team: Edd Weller, Senior Account Manager
This week we meet Senior Account Manager, Edd Weller, to learn all about his role at Ingenuity, and what is still left to do on his bucket list.
The changing face of consumer loyalty
Loyalty has a new game – no longer is it about waiting patiently as you collect points to earn your reward. Consumers are increasingly calling for instant gratification when being thanked for their custom.
Crabtree & Evelyn discuss Influencers
We chat to Jamie Rockers, PR & Social Media Manager EMEA of Crabtree & Evelyn to discuss the use of Influencers and how the brand works with agencies.
What we learnt: CRM & Video Content Event
Last week we hosted our 13th event of the year, bringing together brands and agencies at Stamford Bridge who were either looking to collaborate around CRM/Loyalty programmes or video content. What did we learn?
Meet The Team: Alice Hodgson, Insight Manager
This week we meet our Insight Manager, Alice, and find out all about where she was before Ingenuity, what her favourite marketing campaigns are and why she wants dinner with David Attenborough.
Ingenuity Meets: Gousto's Flo Gibson & Elizabeth Izod
We chat to Flo Gibson, Head of Brand and Elizabeth Izod, Social Media Manager at Gousto to talk through their agency buying process.
First FinTech, Now HealthTech
The FinTech darlings like Monzo are the talk of the town, but surely the success of such a category will inspire others? Our Insight Manager Harriet investigates the growth trajectory of HealthTech.
Meet The Team: Emma Robson, Events Director
Our Events Director, Emma Robson, tells us her three ideal dinner party guests, talks about the power of connected devices and reveals a secret crush on Tom Hardy (she’s only human…)
Ingenuity Meets: Sainsbury's/Argos Dan Patmore & Ros Mackenzie
We caught up with to Ros Mackenzie, Senior Content Manager and Dan Patmore, Search Strategy Manager for Sainsbury’s/Argos at our Content Marketing event to find out more about their agency buying process.
Meet The Team: Kerry Tombs, Database Manager
Our Queen of data, Kerry Tombs talks moving to the big city, machine learning and the introduction of GDPR next year in this months ‘Meet The Team’!
The Psychology of Email Copy
Sales has a bad rep. Our Marketing Innovation Director, Tom Markland demonstrates how writing email copy is an art.
What's the purpose of purpose?
As purpose-driven marketing becomes increasingly in-vogue, we take a step back to assess what it actually means and its key benefits.
Why Millennials and sales are the perfect fit
Our CEO Chris Kemp shares some thoughts on why young people and sales are a match made in heaven.
What Does Brand Boycotting Mean for Loyalty?
As consumers gain more autonomy and independence in the way they shop, with increasing freedom to boycott a brand, what does this mean for the function of loyalty and how can marketers employ the best strategies to ensure long term and fruitful customer relationships. Our Insight Manager, Harriet, investigates…
Meet the Team: Chris Wilson, Brand Partnerships Director
We grill our Brand Partnerships Director, Chris Wilson, to talk industry best practice, trends to watch and dream dinner party guests!
Agencies should be more interested to be more interesting
We’re only human, and people naturally gravitate towards and empathise with those who express interest in them. Unless they’re a robot…But before robots take over the world, being more interested will make you seem more interesting.
Meet The Team: Kelly Double, Account Manager
Meet Kelly, Account Manager for our sister agency Acuity PR. She enjoys Desert Island Discs, sport and learning how to survive in a secluded hut on a remote cliff-top…
Back off bots: why marketing still needs the human touch
Amidst the ever-growing storm of digital, are marketers becoming blinded by the shiny appeal of technology and loosing sight of what is truly important? Kelly Double, Account Manager of our sister agency Acuity PR, explores this issue in more depth…
Meet the Team: Roman Kermani, Account Manager
We catch up with our resident Scot and Account Manager, Roman, who talks us through his preferred snacking options, all-time favourite marketing campaign and 2017 trends to watch!
The Rise of Brand Partnerships
Our Head of Brand Partnerships, Chris Wilson, discusses the benefits of a more collaborative brand approach and enlightens us on how to create meaningful partnerships.
What the Podge?!
Meet Ingenuity’s non-executive director for over 7 years, Phil Jones, who’s kindly answered a few questions about his annual networking events for agencies called Podge.
Meet The Team: Annie Hawkins, Account Coordinator
We speak to our newest member of the team, Annie, an Account Coordinator for our sister company Acuity PR, and pick her brains about life before Ingenuity, the possibilities of VR and an interesting sporting aspiration….
Is Politics Killing Creativity?
With a growing number of brands tapping into the politically volatile environment to voice expression, is this hindering their creative output and connection with audiences? With a focus on New York and London Fashion Weeks, we look at how brands are loosing their creative edge to win the PR arms race…
How to get the most out of your agency events
As more agencies claim “me too”, how can agencies differentiate themselves in a saturated market? In this post our resident expert at putting on agency events, Josh, talks tips and tricks!
The value of face-to-face meetings
In an age of convenience optimisation, are the digitally-orientated forms of communication always the most effective in driving new business sales and perfect partner relations?