Meet The Team: Duncan Wood, Managing Partner

duncan wood

What were you doing before you came to Ingenuity as Managing Partner?

 

In 2005-2006 I tried to make it as a pro golfer playing a tour in Australia.

In 2007-2009 I tried to make it as a pro cricketer in the UK.

In 2009 I joined Ingenuity as a last resort…

 

What does your normal day look like?

 

As Managing Partner, I oversee all areas of the business ensuring our clients both Agency and Brand are getting a brilliant service.

 

Who would your 3 ideal dinner party guest be and why?

 

Tiger Woods, Stevie Williams (Tiger’s ex-caddie) and Ben Harper.

 

What’s your all-time favourite marketing campaign and why?

 

Sorry, I can’t do just one:

 

  1. Red Bull Stratos – if you actually stop and think what they did it’s completely unique
  2. Nike Golf – ‘Never’ commercial
  3. I really liked the work from 72and Sunny on Dropbox and eBay in 2017
  4. BBH – Audi – ‘Clowns’ is pure genius.

What’s the next big thing you’re excited for this year in terms of marketing and why?

 

The emergence of this new, agile era of tier 2 brands and how agencies will approach spending their marketing budgets.

 

What are three things still left of your bucket list?

 

  1. Own a dog
  2. Catch a 15lb Barbel
  3. Be there when Tiger beats Jack’s record – he will.

Favourite quote?

 

“I have taken more out of alcohol than alcohol has taken out of me” – Winnie.