Meet The Team: Kerry Tombs, Database Manager

Kerry Image

What were you doing before you came to Ingenuity?

 

After uni I went straight into work at a software development company which is where I met my partner, we soon got itchy feet and decided to make a lifestyle change by taking on a pub tenancy. After three very exciting, fun but exhausting years burning the candle at both ends we decided to land back in the “real” world. This is when I moved into database management, initially for a recruitment company in Oxfordshire before moving to the bright lights of London and joining the Ingenuity team.

 

Who would your 3 ideal dinner party guests be and why?

 

Jay Rayner – he would bring interesting insight into different culture’s perspectives on food and the consequences of large scale farming and meat consumption.

 

Emily Bronte – although ostensibly not the most sociable of people, I would still love to get an insight into the mind of the woman that wrote Wuthering Heights and created the infamous Heathcliff.

 

Rob Delaney – he’s absolutely hilarious, strongly politically opinionated and very, very handsome!

 

What’s your all-time favourite marketing campaign and why?

 

When Dove asked us if the women were “fit or fat?”, “grey or gorgeous?”, “withered or wonderful?” they began a movement challenging popular conceptions of beauty. Dove’s Real Beauty campaign championed the use of “real” women in advertising which has grown into one of the largest conceptual ad campaigns of the decade.

 

If you were a specialist in one sector, what would it be and why?

 

Machine learning is a fascinating area which is fast over taking data mining as the best method of data analysis. Whereas data mining uncovers previously unknow patterns and knowledge, machine learning reproduces those patterns and automatically applies them to other data. Currently used for online recommendations such as Amazon and Netflix, fraud detection and the self-driving Google car the increased availability of variety and volume of data means it’s possible to make high value predictions that can guide better decisions and smart actions in real time without human intervention.

 

What’s the next big thing you’re excited for in 2017 in terms of marketing? And why?

 

The introduction of GDPR in May 2018 means this year is going to be an interesting learning curve for anyone dealing with data in the marketing industry. Although daunting we need to see it as an opportunity to improve operational efficiency, sharpen strategy and targeting and increase client satisfaction. Perhaps “excited” isn’t the correct word but it’s certainly a challenge we will all be embracing!

 


 

We’re always on the look out for dynamic new starters looking to contribute to a collaborative working environment. We believe in playing to the strengths of each individual and so build roles tailored to the individual. 

 

If this wets your whistle, email: give us your deets below to hear more about our latest role opportunities.