What were you doing before you came to Ingenuity as Account Manager?
Before I joined Ingenuity, I was a student studying Marketing & Design at Lancaster University. I graduated a week prior to starting my new job so everything happened quite quickly!
What does your normal day look like?
I work on both Brand Partnerships and Lead Generation so my day is quite varied. I attend new client inductions in order to soak up the agency’s challenges and objectives, establish target data, craft copy, prospect to brands, and manage any relationships that come of these conversations.
What’s your all-time favourite marketing campaign and why?
Dumb Ways To Die by McCann Melbourne.
The campaign was targeted at a young audience in an attempt to improve safety on train tracks. McCann estimated that within two weeks, it had generated at least $50 million worth of global media value with 700 media stories – a fraction of the cost of a TV ad! Apparently, the campaign contributed to a more than 30% reduction in near-miss accidents. The game is really addictive too!
Who would your three ideal dinner guests be, and why?
Louis Theroux for the stories, Chrissy Teigen for the sass and Adele for a sing song.
What’s the next big thing you’re excited for this year in terms of marketing? And why?
Leveraging mobile location and behavioural data to create context-relevant geo-targeted ads – Spotify have been doing this really well for a little while now.
What are the three things still left on your bucket list?
-Get past season 2 of Game of Thrones
-Travel to Australia to visit distant family
-Learn to cook
“It’s nice to be important, but it’s more important to be nice.”
We’re always on the look out for dynamic new starters looking to contribute to a collaborative working environment. We believe in playing to the strengths of each individual and so build roles tailored to the individual.
Head over to our Recruitment page to see our latest roles.