The Guardianhas enlisted Uncommon Creative Studio to create a major new brand campaign.
Imperial Tobaccois reviewing its global advertising account. The British cigarette company has worked with Omnicom’s BBDO network since 2014. The account is led by Proximity’s Germany office, which is repitching.
PHDis poised to retain the PokerStars global media account and win the Sky Betting & Gaming UK media business after a competitive pitch. The agency beat Publicis Media’s Spark Foundry and Dentsu Aegis Network’s iProspect Manchester, as well as Sky Bet in-cumbent MediaCom Leeds.
Travel platform TripAdvisor has appointed Havas Mediaas its global media buying agency of record.
PR & Comms
Cohaesus, a strategic digital consultancy and developer based in London, has appointed B2B tech PR specialist firm Spreckleyto handle PR and communications support.