As seen in Campaign.
The new service will help brands discover exactly the right agencies for their requirements and navigate the modern agency landscape.
Today, ISBA, the UK trade body for advertisers, announces its partnership with leading new business consultancy, Ingenuity London, to provide brand members with a unique agency discovery and selection service.
Ingenuity’s role in the strategic partnership will be twofold. Firstly, working with ISBA members who are seeking support for their agency search and selection. Secondly, Ingenuity will collaborate closely with ISBA to produce engaging content such as podcasts, events, and research-led reports to help educate and inform brands around agency trends and the selection process, making picking the right agency partner easier than ever.
The Partnership Programme is part of ISBA’s wider plans to enhance its member services by working with select external collaborators
Chris Kemp, Founder and CEO at Ingenuity comments: “Ingenuity’s ecosystem allows us to have a unique view of the modern agency landscape and we believe brands should have this information at their fingertips. We’re delighted to be partnering with ISBA to provide an Agency Discovery service which will help deliver the best possible results for their members.”
Andrew Lowdon at ISBA adds: “The agency landscape is evolving faster than ever, with so many new players on the scene. For our members, it’s vital to stay on top of this, which is why we’re excited to welcome Ingenuity as one of our first partners in our Partnership Programme. . The team there has a unique, in-depth knowledge of the modern agency landscape which will be a huge asset to our members.
Ingenuity is an independent new business consultancy. Based in London, it was set up in 2005 by Chris Kemp and is now made up of nearly 50 team members “making business for business” by matching world-famous brands with marketing services agencies.
Ingenuity’s unique offering includes unrivalled industry knowledge and expertise in building relationships through seven new business services: lead generation, agency recommendations, content, PR, brand partnerships, new business events and insight.
ISBA is the only body representing the UK’s leading advertisers. Speaking with one voice on behalf of over 3,000 brands, we advocate a trusted advertising environment – transparent, accountable and effectively regulated. Working with our network of senior marketers, we help our members make better decisions both now and for the future.
ISBA is a member of the Advertising Association and represents advertisers on the Committee of Advertising Practice and the Broadcast Committee of Advertising Practice, sister organisations of the Advertising Standards Association, which are responsible for writing the Advertising Codes. We are also members of the World Federation of Advertisers. We are able to use our leadership role in such bodies to set and promote high industry standards as well as a robust self-regulatory regime
For more information, visit https://www.isba.org.uk/