There was once a time when face to face meetings were the only way for people to hold discussions and communicate ideas to one another, hard to imagine I know as the ‘always-on’ culture continues to seep into every area of our daily lives. With the advent of technology, new, easier methods of communication are now available, things like virtual meetings by way of Skype, Google Hangouts, Facetime and the good ol’ conference call are now commonplace.
However, while virtual meetings may be more convenient than scheduling meetings in-person, they create a barrier between attendees, making it harder to truly focus, engage and generate chemistry.
I’m a senior account manager at Ingenuity and based on my experiences, here’s a few reasons why I think meeting face to face is best:
With all of this in mind, a face to face meeting is a winning point of approach with regards to agencies clearly understanding the brand and communicating their challenges effectively. You can build trust and empathise, finding that perfect match and collaborative relationship between agency and brand. Think of it like your personal lives, you wouldn’t agree to spend the rest of your life with someone you have just spoken to on the phone!
By Hannah Baxter, Senior Account Manager.
We pride ourselves on being the most connected people in the industry, and get our kicks from facilitating perfect business relationships.
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