ingenuity

Content Marketing

If you can create great content that's relevant to your target prospects, you're far more likely to inspire their interest in your business.

Content Strategy

Ingenuity regularly survey hundreds of brand marketers and the vast majority say they only engage agencies who approach them with quality content that’s absolutely relevant to their challenges.

Don’t take our word for it…

Captured at Ingenuity’s New Business Events

Creating this marketing content in-house needs time, resource, and – more importantly – an intimate knowledge of your target prospect’s key challenges. A lot easier said than done!

Content Marketing Service

At Ingenuity we have one of the best content creation teams in town. They essentially have access to all the insights and marketing challenges that brands send us on a weekly basis. This is gold dust when it comes to creating thought-provoking content.

Our team know exactly what clients want and can tailor the content they produce to be ultra-relevant for your agency.

Content Creation

We can devise a content marketing strategy for your business, and then create a multitude of new business content in the formats outlined below:

Reports and whitepapers are brilliant from a new business perspective. You can do so much with them, especially if they’re research based.

They can be sector specific or even challenge specific and can be used from a marketing, PR, Event and direct Lead Generation point of view.

This type of content is essential when positioning your agency and the talent within it as leaders in their field of expertise.

This type of content is great for PR and reputation and can come in many forms:

-Thought Pieces
-Podcast Series
-Short form video

We help agencies make sure their owned channels are consistently updated with interesting relevant content in the form of blog posts, social content and other owned channels.

There is nothing worse than looking out of date to a potential client!

We help agencies create amazing new business collateral. We can do this because we know what brands are interested in.

This covers credentials, show reels, bespoke pitch decks and increasingly agency website copy.

Our Work

Below are a few examples of new business and marketing content we’ve created.

If you’re using us for Lead Generation, we’ll use this content to prospect brands. Alternatively, you can use it to drive your own new biz and marketing efforts in-house. If you’re using us for PR, then we can amplify this content as a key component of your media relations programme.

Testimonials

I have worked with Ingenuity in various agencies over the past ten years - specifically to do two things - develop product propositions and test agency positioning. I have found the senior team proactive, smart and genuine partners.
Tracey Barber, CMO
The team at Ingenuity are in short, awesome. They showed a real understanding of our core objectives and ambitions, helping us every step of the way. Diligent, proactive and thoughtful, with their support we were able to achieve our stretch targets, which was beyond our expectations. Consider us one happy client.
Ben Pask, Founder & CEO

Contact

Get in touch with Duncan if you’d like to chat through more details on this service.

Call: +44 (0)207 042 2900

Email: newbusiness@ingenuitylondon.com