Ingenuity regularly survey hundreds of brand marketers and the vast majority say they only engage agencies who approach them with content that’s absolutely relevant to their challenges.
Don’t take our word for it…
Captured at Ingenuity’s New Business Events
Creating this marketing content in-house needs time, resource, and – more importantly – an intimate knowledge of your target prospect’s key challenges. A lot easier said than done!
At Ingenuity we have one of the best content creation teams in town. They essentially have access to all the insights and marketing challenges that brands send us on a weekly basis. This is gold dust when it comes to creating thought-provoking content.
Our team know exactly what clients want and can tailor the content they produce to be ultra-relevant for your agency.
We can devise a content marketing strategy for your business, and then create a multitude of new business content in the formats outlined below:
Reports and Whitepapers are brilliant from a new business perspective. You can do so much with them, especially if they’re research based.
They can be sector specific or even challenge specific and can be used from a marketing, PR, Event and direct Lead Generation point of view.
This type of content is essential when positioning your agency and the talent within it as leaders in their field of expertise.
This type of content is great for PR and reputation and can come in many forms:
-Short form video
We help agencies make sure their owned channels are consistently updated with interesting relevant content in the form of blog posts, social content and other owned channels.
There is nothing worse than looking out of date to a potential client!
We help agencies create amazing new business collateral. We can do this because we know what brands are interested in.
This covers credentials, show reels, bespoke pitch decks and increasingly agency website copy.
Below are a few examples of new business & marketing content we’ve created.
If you’re using us for Lead Generation, we’ll use this content to prospect brands. Alternatively, you can use it to drive your own new biz and marketing efforts in-house. If you’re using us for PR, then we can amplify this content as a key component of your media relations programme.