Ingenuity+ finds and optimises the perfect agency partners for your brand and brief. Our proprietary and progressive agency selection process not only ensures brands always find the best agency partners, it also sets all parties up for long-term success. At Ingenuity+ we understand the challenges brands face when searching for the perfect partner in the modern marketing era. That’s why we’ve developed a suite of progressive processes and agency pitching services to positively transform the process of agency selection.
It can be complicated and time-consuming to find and onboard an agency. How do I build the right list of suitable agencies? Is my brief fit for purpose? Who is going to organise the whole process and manage every stakeholder within the brand and chosen agencies? How will we evaluate the pitch presentations to make an effective decision? Ingenuity+ will assist you with all of this and more.
Ingenuity+ has long-standing, proven capability connecting brands with agencies to deliver mutual value for all. We help all parties come together, grow together and stay together.
Ingenuity+ has first-hand expertise working in the brand, agency and intermediary space to always deliver successful outcomes.
Along with ISBA and The IPA, Ingenuity conceived the idea behind the Pitch Positive Pledge. Something we are incredibly proud of.
Ingenuity+ is unencumbered by a roster or ‘Club’ where agencies pay to play. We look forward to finding you the right agencies from across the 30,000 operating in the UK today.
Fair value for all to deliver the right commercial outcome through the optimum ways of working.
Ingenuity+ has close partnerships and leadership roles with the most important networks in the industry give us a seat at the top table to influence debate and discussion before they are made public.
Case Study
The team we worked with were highly professional and prompt in delivery of the project, allowing us to move ahead and hit timelines with the selected agency for a very swift website revamp. They provided helpful insight and guidance throughout the process and worked in a very agile way with us to achieve a successful outcome.
The whole process was very well structured with multiple agency touch points which worked well and was effective at testing consistency. The team added value and insights through their guidance throughout and knowledge of the shortlisted agencies in terms of strengths/weaknesses and overall fit for our requirements. Their input into refining our pitch brief was also very much appreciated.
Excellent partnership and support from start to finish. Great co-ordination and support on the Chemistry sessions, and input and perspective from the team.
The team were very invested in our search and I have received positive feedback on their professionalism and passion from everyone who dealt with them in the process. The team selected excellent agencies for us taking into account our briefing and we felt 3/4 of the agencies that pitched fitted our brief and were capable of delivery.
