Our B2B lead generation service will help you achieve the following:
Ingenuity is unique among other new business agencies. It’s our other services that have made our lead generation offering so effective.
Our understanding of client’s marketing challenges, and exclusive access to agency requirements, means that our lead generation methods can be genuinely driven by two key things…
Content and Insight.
We’ll provide you with a dedicated team that will create and activate a new business plan on your behalf.
They will also spend time working from your offices if appropriate. We want to be a genuine extension of your team.
We create and activate business development plans that are unique for each client, and below are some of the methods we might use…
If you’ve already got brilliant new business content, we can do amazing things with it! If you haven’t got any, our Content team can create it for you.
Either way, we use great content to generate new leads for your business through these activities:
We target individuals or groups of prospects that we think will find the content relevant and interesting. We do this through email, post or LinkedIn.
Your Own Events
We use the content to stage an event around. We will make sure the event is attended by prospects who are keen to learn and engage.
PR & Social
You (or our PR team) can amplify this content through a multitude of channels generating your agency awareness, recognition and inbound leads.
Having rich insight and intelligence (that only Ingenuity can get access to) means we can make ultra-relevant approaches to exactly the right contacts, at just the right time, with intelligent business propositions.
Ingenuity’s various teams are based under one roof and the insight flow between us is something to behold!
Imagine the insights that your lead generation team can gather from speaking to our events team who receive over 500 clients briefs a year or our agency referral team who last year worked on just under 150 agency reviews for clients. Our team’s knowledge around marketers’ challenges is something to be reckoned with.
Your team are also plugged into our Insight product offering them an infinite supply of leads and reactive opportunities.
This is the unfair advantage we have – access to genuine insight that comes naturally through our model.
We work with a wide range of agencies and tech businesses, from large global network agencies to small independent businesses. We’re strong in all marketing disciplines.
Here’s a nice cross section of our clients…
We’ve had some great recent wins for our clients, including some of the following brands…