Business Development

Due to our unconventional model, Ingenuity offers a lead generation service that achieves outstanding results for our agency clients. Our approach is modern, smart and has an unfair advantage…

Lead Generation


Our Business Development service will help you achieve the following:

  • Qualified new business opportunities with prospective clients
  • Briefs, RFPs and pitch opportunities
  • A deeper understanding of what clients want from agencies
  • A nurtured pipeline of new business relationships
  • Prospect attendees at your own events or webinars

Unfair Advantage

Unlike other business development companies, Ingenuity also offers services to brands. Hundreds of brands use us every year to help them find new agency partners.

Yep, you heard it right – we’re also an intermediary…

Imagine the wonders this insight & intel does for our agency lead generation offering.

And that’s why we’re the market leader in the business development space. Our insight & intel is off the scale.

Our Approach

We’ll provide a team that’ll create and activate a new business plan on your behalf.

They’ll also spend time working from your offices if appropriate. We want to be a genuine extension of your team.

We create and activate business development plans that are unique for each client.

Here are the approaches we can use to achieve the outcomes above….


With great content and great targeting, we can activate campaigns to generate new business opportunities. We utilise paid social, automated email campaigns and LinkedIn to generate leads that we can then engage with.

Great content is useless if you don’t use it in conjunction with great tech. Especially from a sales POV. We use the most innovative tech to track, manage and even converse with prospects during the content engagement phase!

Attendee acquisition

We’ll use content to stage your own events or webinars around. We’re experts at making sure prospects are signed up and engaged in your event/webinar.


Our Visibility Team

Our Agency visibility team will always be looking to raise your profile and ensure you’re on clients’ radars – whether that’s optimising your digital presence, securing you coverage or getting you on a podcast or panel. Another bonus to our model!

Bespoke Outreach

With great insight & intel (which we have in bundles), some of the best leads come from a smart bespoke approach. Your team will always be on the lookout for well-timed outreach.

Our secret weapon!

This separate team will provide you with a steady flow of meetings and opportunities from our own brand connections…please ask for more information.


We work with a wide range of agencies and tech businesses, from large global network agencies to small independent businesses. We’re strong in all marketing disciplines.

Here’s a nice cross section of our clients…

We’ve had some great recent wins for our clients, including some of the following brands…


Ingenuity have been a key business partner for me for a number of years. They have helped me shape and activate a number of new business initiatives that have generated significant returns. They come highly recommended.
Richard Dutton, CMO, Engine Group
Ingenuity is a key strategic partner of ours, having proved themselves of delivering valuable opportunities on an ongoing basis. We benefit from their experience in lead generation, brand introductions and brand speed dating events. They’re great to work with, deliver great ROI and are a key part of our new business plan going forward.
Nick Corkill, New Business Director, RAPP
Ingenuity’s unique business model and strategic approach gives us a consultancy that acts (and feels) just like an extension to our team. Not only do they understand and champion our agency proposition, they help to unlock new opportunities through key insights and intel. On a daily basis the team are fantastic to work with and constantly keep us on our toes.
Ben Hyde, Parter, Impero
Every ingenuity event we’ve participated in has been rewarding in terms of both opportunities and honest client feedback! As a result of a greater understanding of iris’ services, ingenuity has also recommended us for additional client pitch opportunities. Chris and Duncan have extensive experience at advising clients on the right type of agency for them. You will get an almost immediate ROI on any marketing resources you spend with them!
Claire Humphris, Global CMO, IRIS
Great State has been working with Ingenuity since the launch of our new agency proposition in April 2018. Their combination of business acumen, extensive brand network and outreach via direct marketing, PR, events and intelligent prospecting has built us an impressive funnel and helped to augment our reputation.
Miranda Glover, Director of New Business
Ingenuity. The clue is in the name. A highly adept and astute team who have demonstrably assisted our business development drive.
Adam Arnold, Global CMO BBH


Get in touch with Molly if you’d like to chat through more details on this service.

Call: +44 (0)207 042 2900