27 Jan

Cybersmile and Ingenuity London announce official PR partnership for UK Activities

Anti-cyberbullying charity Cybersmile and new business consultancy Ingenuity London today announce their official PR  partnership.


Ingenuity will provide Cybersmile with strategic PR support in areas including thought leadership, research activities, media relations and corporate outreach for all activities in the UK.


Ingenuity worked closely with Cybersmile on the charity’s recent Banter of Bullying? campaign alongside Instagram – supporting its efforts to spark meaningful conversation among young people and to educate internet users about the use and misuse of banter.


“When we heard Cybersmile were looking for PR support we were immediately keen to look at ways we could help. Cybersmile are an amazing organisation, making a real impact on such an important issue, we’re proud to be their PR partner in the U.K. Things got off to an exciting start with the campaign alongside Instagram, and we’re looking forward to working with them on more exciting projects in 2020.” – Jessie McLaren Webb, Head of PR & Content, Ingenuity


Ingenuity is a leading London PR and business development consultancy supporting both agencies and brand marketers. With their effective model of creating business relationships between agencies, brands and technology companies, Ingenuity has become a go-to agency for many leading brands.


“Everybody at Cybersmile is incredibly grateful to Ingenuity for committing to help us further our mission through PR and media support. Ingenuity had a huge impact on our Banter or Bullying?campaign alongside Instagram last year and I have no doubt that they will have a huge impact on Cybersmile’s activities in 2020.” – Dan Raisbeck, Co-founder, The Cybersmile Foundation


In addition to enhancing Cybersmile’s media profile through conventional PR and media support for campaigns and activities, Ingenuity will also work to raise awareness of Cybersmile’s support services among corporate stakeholders, governments and organisations.


At Ingenuity we understand the wider agency and brand relationship. With insights gained from years of experience and having worked with the best-of-the-best on both sides of the brand-agency relationship, we can help facilitate viable partnerships that last. If you’d like to learn more from our insights or want to gain a clearer view of the agency-brand ecosystem, contact Molly on newbusiness@ingenuitylondon.com for more information.