Tennent's | Full Service Pitch (Modular)

Tennent’s is the market leader in Scotland, much-loved, and enjoys high levels of unaided awareness and distribution across both on & off trade. However, looking towards the future, there is always room to innovate and grow through the award-winning, iconic creativity which has made Tennent’s famous the world over.

The C&C Group challenged Ingenuity+ to find and recommend world-class creative agencies based in Scotland, with a deep understanding of the Scottish consumer and expertise in bring campaigns to life in both the On and Off Trade. Ingenuity+ then ran an in-depth modular full-service pitch with full project management support.

Leith was appointed following an immersive pitch process managed which started in the iconic Wellpark Brewery in Glasgow. Each of the participating agencies hailed from Scotland, and campaigns are under creation at the present time.