Agency Selection & Pitch Management

We find and optimise the perfect agency partners for your brand and brief. Our proprietary and progressive agency selection process not only ensures brands always find the best agency partners, it also sets all parties up for long-term success. At Ingenuity+ we understand the challenges brands face when searching for the perfect partner in the modern marketing era. That’s why we’ve developed a suite of progressive processes and agency pitching services to positively transform the process of agency selection.

An end-to-end process created to find you the perfect agency

It can be complicated and time-consuming to find and onboard an agency. How do I build the right list of suitable agencies? Is my brief fit for purpose? Who is going to organise the whole process and manage every stakeholder within the brand and chosen agencies? How will we evaluate the pitch presentations to make an effective decision? Ingenuity+ will assist you with all of this and more.

our end-to-end process
our end-to-end process
An end-to-end process from point A to point B

Whatever type of selection process we recommend, we have four guiding principles.

  • 01

    Ensure we (Ingenuity+) clearly understand your challenge or brief

  • 02

    Ensure we have the right agencies in the mix from the get-go

  • 03

    Ensure all parties have the time to build chemistry to ensure a successful outcome

  • 04

    Ensure the agencies have all they need to provide you with the best possible solutions and ideas. Better input will ensure better outcomes

Our Processes

We will always recommend an agency selection process suited to your strategic goal, brief, business and stakeholders. Our approach will also ensure three key factors:

Our position within the industry helps you find your perfect agency

ISBA’s Agency Selection Partner

We are the agency selection partner for ISBA, the largest marketing trade body in the UK, ensuring that our processes and documentation conform to the highest of industry standards.

Senior team of experts

First-hand expertise working in the brand, agency and intermediary space to always deliver successful outcomes.

The Pitch Positive Pledge

Along with ISBA and The IPA, Ingenuity conceived the idea behind the Pitch Positive Pledge. Something we are incredibly proud of.

Non-bias agency choices

We are unencumbered by a roster or ‘Club’ where agencies pay to play. We look forward to finding you the right agencies from across the 30,000 operating in the UK today.

Commercial transparency

Fair value for all to deliver the right commercial outcome through the optimum ways of working.

Working in partnership with the industry's most important networks

Our close partnerships and leadership roles with the most important networks in the industry give us a seat at the top table to influence debate and discussion before they are made public.