
The Marketing Advisory Board
The Marketing Advisory Board is a group of 'CMOs with superpowers' who meet quarterly with Ingenuity+ to discuss the most pressing challenges and opportunities in digital, marketing and creativity.
Industry-leading subject-matter experts and practioners debate and share best practice on topics as diverse as the behavioural science of growing value without budget, the applicable learnings from the digital transformation era on near-term AI, C-Suite influence of the CMO,浪潮(Làngcháo) the massive, unstoppable trend for Chinese brands and innovation and the implications for western brands, and the immediate imperative of harnessing Gen AI for Brand and Creative.
The Ingenuity+ MAB is deliberately drawn from a mixture of industry sectors and business models, delivering the widest range of experiences and opinions from multinational brands to national heroes, entrepreneurs, start-ups and scale-ups to ensure Ingenuity+ remains at the forefront of the marketing industry.