Edgewell (Wilkinson Sword & Bulldog)

Agency Recommendation

Challenge

Edgewell approached Ingenuity regarding two of its brands, Wilkinson Sword and Bulldog Skincare.

Wilkinson Sword were looking for an agency to break the inertia in the shaving category and to target key audiences, such as young men, with exciting work now underway.​

Similarly, Bulldog Skincare's challenge was to find an agency that could encourage more men to seek the benefits of taking care of your skin.

Solution

Ingenuity's knowledge of the agency landscape helped us recommend a shortlist of agencies, one of which was selected as the perfect partner.

Result

Edgewell appointed VCCP Media for both Wilkinson Sword and Bulldog.