Edgewell (Wilkinson Sword & Bulldog) | Agency Recommendation
Challenge
Edgewell approached Ingenuity regarding two of its brands, Wilkinson Sword and Bulldog Skincare.
Wilkinson Sword were looking for an agency to break the inertia in the shaving category and to target key audiences, such as young men, with exciting work now underway.
Similarly, Bulldog Skincare's challenge was to find an agency that could encourage more men to seek the benefits of taking care of your skin.
Solution
Ingenuity's knowledge of the agency landscape helped us recommend a shortlist of agencies, one of which was selected as the perfect partner.
Result
Edgewell appointed VCCP Media for both Wilkinson Sword and Bulldog.
VCCP Media
Case Studies
Other Brands We Have Helped
Here is a selection of other brands we have helped to search for and appoint agencies.
