JOAN Case Study

JOAN

Business Development

Brief

JOAN wanted to expand their client portfolio in sectors where they could make a significant impact with distinctive creative approaches.

Our Approach

  • Focus growth model
  • Engage BD activated our Social Spearfishing tactic
  • Engage PR joined the effort in month 6

Results

In 9 months, we connected JOAN with numerous brands, resulting in 2 new clients.

JOAN won the Ann Summers lead creative account and then won project work with TOTM, leading to a campaign that helped put menstrual product safety on the parliamentary agenda.

Creative Review Article

Campaign Live Article

Petition