Rightmove | Full Service Pitch (Modular)

Rightmove is the UK’s #1 property portal with clear ambitions to be a leading digital platform with social media at the heart of the brand’s growth strategy. To get there, Rightmove needed a social-first agency who could drive big, fame-building ideas and deliver consistently across always-on and campaign content.

Ingenuity+ delivered a progressive pitch process, using a modular version of our full-service pitch, including upfront due diligence to identify the best agencies for the task, through to final agency appointment. We supported with a brief to find the very best agency to could keep Rightmove ahead of the social curve, connect with Gen Z, and deliver a bold, modern creative approach.

Rightmove appointed Uncovered to supercharge its social growth. This wasn’t just a pitch for a new agency. It was a step change in how one of the UK’s most recognisable digital brands shows up to its audiences. By appointing a modern, social-first partner, Rightmove has laid the foundations to not only keep pace with a rapidly evolving cultural and platform landscape, but also lead from the front.