Rugby League World Cup 2021

Challenge

Find commercial partners for Rugby League World Cup 2021 across all sectors to drive ticket sales.

Our Strategy

Connecting Core Values

We leaned on Rugby League World Cup's core brand values to ensure potential partners had a similar ethos and were the right fit to join the RLWC in their journey towards the tournament.

Value Focused Approach

We positioned this as a 'value' focused approach, placing community, sustainability, and equality at the core of every partnership. This aided our commercial conversations and success by leaning on pioneering initiatives.

Result

£1,500,000+ revenue to date, driven by focus on key sectors: FinTech, Finance, and Utilities.

58 qualified meetings.

Largest deal in Rugby League history: Cazoo.