The Luna Cinema

Challenge

Boost Luna's profile, awareness, and ticket sales through commercial partnerships and sponsorships during COVID. Having delivered a strong 2021 portfolio of sponsors, we now sell all commercial assets for Luna's estate, as of 2023.

Our Strategy

We developed a robust partnership strategy targeting brands wanting to boost their profile, in 2021. All partnerships were aimed at driving awareness and footfall (driven by commercial targets). We utilised all portfolio teams to drive digital partnerships and onsite activations. 

Roadmap

We've since provided a new business platform to develop a roadmap of brands to partner with. Recent meetings have focused on Alcohol, Beauty, Fashion, Tech and FMCG.

Result

£560k+ in revenue to date.

Title Sponsorship with American Express