Tough Mudder

Challenge

To source category lead activation partners as well as a 4x4 automotive partner to use at Tough Mudder events.

Our Strategy

Audience Targeting

Using our network of relationships, we sourced FMCG, Tech and ABC1 Family and Millennial brands, as they resonated with Tough Mudder’s target audience.

Targeting NPD

We targeted brands with large budgets and NPD's set to go live in 2019/2020, who had plans to increase awareness through partnerships with Rights holders at mass participation events.

Result

£1,750,000+ in revenue. Category lead partner for healthy snacking at £100k p.a (3 years running)

150 Brand Meetings in 36 Months