Tough Mudder | Brand Partnerships
Challenge
To source category lead activation partners as well as a 4x4 automotive partner to use at Tough Mudder events.
Our Strategy
Audience Targeting
Using our network of relationships, we sourced FMCG, Tech and ABC1 Family and Millennial brands, as they resonated with Tough Mudder’s target audience.
Targeting NPD
We targeted brands with large budgets and NPD's set to go live in 2019/2020, who had plans to increase awareness through partnerships with Rights holders at mass participation events.
Result
£1,750,000+ in revenue. Category lead partner for healthy snacking at £100k p.a (3 years running)
150 Brand Meetings in 36 Months
Main Sponsors
Recommended
Take a look at more of our work
Here is a selection of other brands we have helped to find their ideal partnerships.
