Yorkshire Tea | Pitch-Lite Agency Selection Process

Yorkshire Tea, the UK’s largest tea brand, needed to find an agency who could help them hold and grow market share while increasing brand fame, cultural relevance and advocacy. It was important the agency could create digital-first creative for low-attention environments, as well as being a market leader in integrating comms with ecommerce.

Ingenuity+ identified the solution required an agency with FMCG expertise and a challenger brand mentality to extend “Where Everything’s Done Proper” into shareable, digital-first formats, reinvigorate the website and evolve social strategy. We proposed a Pitch-Lite, short form pitch process, with full project management support and got to work.

Jaywing was appointed for their strategic insight, creative innovation and ability to blend cultural relevance with measurable digital impact. They were tasked with supporting the transformation of Yorkshire Tea’s fame and visibility in the UK while supporting growth across Taylors Coffee and Yorkshire Tea internationally.