Identi | Pitch in a day: Creative and CRM Agency Selection

Business Challenge

identi, the UK’s largest pet microchip database, needed an agency to redefine its brand architecture, sharpen its positioning and create a stronger, more emotionally resonant relationship with pet owners.

What we did

To meet this need at pace, ingenuity+ designed and delivered a Pitch in a Day involving four leading agencies. This accelerated approach, including full project management support throughout,  allowed the indenti team to identify the right partner quickly, one capable of unifying the brand portfolio and unlocking emotional

Outcome

Indenti selected Perfect Storm to work with following the conclusion of the successful Pitch in a Day process.