Tomb Raider: The Live Experience

Challenge

To drive brand awareness, sponsorship takeovers, and activations on-site for the Tomb Raider Live Experience. The goal was to drive revenue, but also to enhance the customer experience within an immersive environment.

Our Strategy

Audience Targeting

Using our network of relationships, we sourced FMCG, Tech and ABC1 Family and Millennial brands. These resonated with a youth audience, who seek immersive experiences with products at the heart of them.

Targeting NPD

We targeted brands with large budgets and NPD's set to go live in 2023/24, who had plans to increase awareness through partnerships with Rights holders at destination events.

Result

£100,000+ – bar takeover deals – secured with Jack Daniels.