Our commercially focussed brand partnerships team owns special relationships with brands and better allows us to understand what they are trying to achieve and how they may be able to add value through partnerships and collaborations.
Whilst we retain the strategy and connections of the traditional partnership agency, we tee you up for success by booking qualified meetings with the right contacts, for your team to attend and strike the deal. We own data on over 120,000 marketers and our black book spans 13 years.
Here’s a nice cross section of our clients…
All partnerships clients sit under one of the following three pillars:
Brands who seek to drive customer loyalty, whether that be find the right partner that drives customer rewards or aids the acquisition. On the promotions side, we will seek to build our promotions offering, with an aim to activate promotional partnerships in the long term future.
Clients that seek monetary return from their partnerships, ancillary revenue, the sponsorship of assets and licensing, merchandising of products.
Brands who seek to differentiate, launch new IP, drive a service or sell to a brand. This might be branded content, content production, subscriptions or wider commercial offerings.
There are three ways we help you obtain brand partnership opportunities…
We take on your identity and carry out a lead generation programme to book meeting opportunities for you with potential brand partners. This means we take on all of the time-consuming admin (targeting, emails, calls, content distribution etc).
We can use our network to introduce you directly to potential partners. Our brand network trusts us to spot where great ‘partner potential’ is a possibility.
We organise events for you to attend and meet prospective partners.