Brand Partnerships

We provide brands with a service that introduces them to other brands where there is a potential for a partnership.

Strategic Partnerships

Brand Partnership models are developing rapidly as brands realise the huge impact a quality strategic partnership can have on ambitious growth targets.

Ingenuity has a superb network of partnership professionals in the brand marketing world. This gives us a unique base to help you meet other brands to discuss partnership potential and co-branding opportunities.

How It Works

There are three ways we help you obtain brand partnership opportunities…

  1. We take on your identity and carry out a lead generation programme to book meeting opportunities for you with potential brand partners. This means we take on all of the time-consuming admin (targeting, emails, calls, content distribution etc).
  2. We can use our network to introduce you directly to potential partners. Our brand network trusts us to spot where great ‘partner potential’ is a possibility.
  3. We organise events for you to attend and meet prospective partners.


Here are some of our brand partnership clients and what our brief was…

Merlin logo

To drive promotional partnerships resulting in footfall and brand association at Merlin destinations.

Cannes Lions logo

To drive ticket sales and festival awareness, showcasing the event programme, awards and core benefits to attending the festival.

Nickelodeon logo

To drive awareness of their multi-channel partnerships offering, allowing family brands to collaboratively create meaningful family marketing campaigns using Nickelodeon’s TV licenses.

Lastminute dot com logo

Source ‘gift with purchase’ promotional initiatives with brands seeking travel associated marketing campaigns.

The Times logo

Establish B2B relationships on a global level, driving subscriptions and awareness of The Times’ product portfolio and its core benefits.

Virgin Red logo

To support the launch of the Virgin Red group loyalty scheme. Sourcing promotional partners to be involved on the new platform.

Chili Cinema logo

To help with the UK launch of the new video on demand platform, assisting them with national on-pack promotional campaigns to drive customer acquisition.

Hearst logo

Position Hearst as a content creator for the brand market, whereby they can produce high quality content with an array of brand partners.


Ingenuity’s ability to open doors within the brand market is fantastic. They have supported our partnerships team in prospecting our unique proposition to other brands that have the same marketing agendas. We feel that they have been a valued resource to our team and we would strongly recommend them to another brand who seeks to meet other brands to form creative partnerships.
James Walker, Marketing Director
We hired Ingenuity to aid with our client prospecting, they worked behind the scenes setting up numerous meetings with key marketing decision makers. We feel that they have been a valued resource to our team and we would absolutely recommend them to another brand who seeks to meet brands to form creative partnerships.
Michael Kalli, Head of Corporate Sales & Advertising
Chris and the team supported our partner acquisition strategy at Virgin Red. Chris proved himself to be very fast in interpreting the brief, quick to deliver high quality meetings and relentlessly enthusiastic in all interactions. Highly recommended for partnership/B2B lead generation projects.
Nick Bareham, Commercial Director


We’d love to hear from you.

Call: +44 (0)207 042 2900