Our commercially focussed brand partnerships team owns special relationships with brands and better allows us to understand what they are trying to achieve and how they may be able to add value through partnerships and collaborations.
Whilst we retain the strategy and connections of the traditional partnership agency, we tee you up for success by booking qualified meetings with the right contacts, for your team to attend and strike the deal. We own data on over 120,000 marketers and our black book spans 13 years.
All partnerships clients sit under one of the following three pillars:
Consumer Promotions & Loyalty
Brands who seek to drive customer loyalty, whether that be find the right partner that drives customer rewards or aids the acquisition. On the promotions side, we will seek to build our promotions offering, with an aim to activate promotional partnerships in the long term future.
Commercial partnerships: Sponsorship and Licensing
Clients that seek monetary return from their partnerships, ancillary revenue, the sponsorship of assets and licensing, merchandising of products.
Brands launching new IP or offerings
Brands who seek to differentiate, launch new IP, drive a service or sell to a brand. This might be branded content, content production, subscriptions or wider commercial offerings.
How it works
There are three ways we help you obtain brand partnership opportunities…
We take on your identity and carry out a lead generation programme to book meeting opportunities for you with potential brand partners. This means we take on all of the time-consuming admin (targeting, emails, calls, content distribution etc).
We can use our network to introduce you directly to potential partners. Our brand network trusts us to spot where great ‘partner potential’ is a possibility.
We organise events for you to attend and meet prospective partners.
Ingenuity have been a great support to our business, helping to connect us with relevant and high-level partners that have translated in to some really fruitful relationships and promotions. The team at Ingenuity are dedicated, motivated and adaptable, and became almost an extended part of our team during the time we worked together. We would be happy to recommend their services to any business looking for a helping hand in connecting their brands with the right partners.
Isobel Richardson, Head of Brand Management - Penguin Ventures
We've been working with the team at Ingenuity recently on a number of high level commercial projects. The Ingenuity team have consistently delivered excellent results, working seamlessly with various members of our team to ensure they go over and above our expectations. I wouldn't hesitate to recommend Hugo, Chris and the Ingenuity team and hope to continue our excellent working relationship.
Donald Young, Head of Partnerships
Ingenuity’s ability to open doors within the brand market is fantastic. They have supported our partnerships team in prospecting our unique proposition to other brands that have the same marketing agendas. We feel that they have been a valued resource to our team and we would strongly recommend them to another brand who seeks to meet other brands to form creative partnerships.
James Walker, Marketing Director
We hired Ingenuity to aid with our client prospecting, they worked behind the scenes setting up numerous meetings with key marketing decision makers. We feel that they have been a valued resource to our team and we would absolutely recommend them to another brand who seeks to meet brands to form creative partnerships.
Michael Kalli, Head of Corporate Sales & Advertising
Chris and the team supported our partner acquisition strategy at Virgin Red. Chris proved himself to be very fast in interpreting the brief, quick to deliver high quality meetings and relentlessly enthusiastic in all interactions. Highly recommended for partnership/B2B lead generation projects.